CASE STUDY OF Sartor

At SARTOR, every client is as unique as their own style.
Just as no two marketing companies are alike, my
approach as “the Sales and Marketing Guy” stands out.

EMBARKING ON THE SARTOR JOURNEY:

EMBARKING ON THE SARTOR JOURNEY:

My initial journey with SARTOR was unremarkable, but that’s where the magic began.

HOW DID I DO IT!!!

It started with understanding the client

Analyzing what the client is offering and what are his customers expecting, and bridging the gap

"Unlocking Desires: Unveiling Client Offerings, Sync with Customer Dreams! Seamlessly Bridging the Gaps for Ultimate Satisfaction!"

To bridge the gap

We have identified What the competitors are doing

MARKET RESEARCH

Before making any moves, we make sure we understand where we stand.

We’ve studied eight companies in this segment, and after some research, we felt changes were needed. When we shared our thoughts with the client, we found that although they know what they want…

Question was why did they not do it??

“We are suit makers, not marketers” This was the reply we got..

So now as a Sales and marketing guy it’s my job to align their vision with what customers and the market needs.

My journey involves weaving dreams and stories, making sure every step reflects both elegance and innovation.

RE-BRANDING

From the research, we have concluded that the existing logo aligns
very much with the market needs.

However, we have identified that the SARTOR is does not having a proper
branding guidelines: like defining font styles, sizes, and
primary/secondary colors.

WEBSITE

While others rush into website overhauls upon acquiring a client, I chart a
distinct path. My approach begins with setting up analytics to
comprehend user behavior, introducing subtle changes based on market
insights, and rigorously testing alternatives in the initial month. I believe a
website is an evolving entity, constantly adapting to the dynamic shifts in
customer behavior. Unlike claiming a website as “completed,” I recognize
the need for continuous change.

Take SARTOR, for instance—initially static, lacking CTAs, proper product
positioning, seasonal trend showcases, and client testimonials. Contrast
this with the new website—meticulously designed CTAs, interactive
visuals, a captivating story behind SARTOR, a personalized touch from
the people behind the brand, and dedicated sections highlighting USPs
and seasonal trends. My approach ensures a website that thrives in the
ever-changing landscape.

STRATEGIC EVOLUTION WITH